St. Moritz has been synonymous with alpine luxury for over 150 years. The Via Serlas is one of the most exclusive shopping streets in the Alps, featuring flagship stores from Hermès, Louis Vuitton, Prada, Gucci, Moncler, and Bogner. Luxury brands utilize St. Moritz as a showcase for their newest collections. Two main seasons: Winter with the ski elite and Summer with hikers. International clientele from Russia, the Middle East, UK, and Germany. Particularly strong presence of watch and jewelry stores offering discreet consultation.

Gstaad is known for discreet luxury and attracts an international elite that values privacy. The Promenade is characterized by traditional Bernese Oberland chalets featuring exclusive boutiques. Hermès, Louis Vuitton, Prada, and Brunello Cucinelli have stores housed in characteristic wooden buildings. Less ostentatious luxury than in St. Moritz, with a greater focus on quality and service. International regular clientele from Europe, the Middle East, and the USA. Strong presence of traditional Swiss brands alongside international labels.

Zermatt, at the foot of the iconic Matterhorn, is one of the world's most renowned alpine destinations, attracting 2.5 million visitors annually. The car-free village combines traditional charm with modern luxury retail. The Bahnhofstrasse features international sports brands (Moncler, Bogner, Peak Performance) and Swiss labels. Strong focus on high-quality sportswear. Unlike other alpine locations, Zermatt is open year-round. International clientele from the UK, USA, Asia, and the Middle East.

Interlaken is situated between Lake Thun and Lake Brienz and serves as the gateway to the Jungfrau Region, attracting 5 million visitors annually. The Höheweg offers spectacular views of the Eiger, Mönch, and Jungfrau. 2025-2026 brings significant changes: KFC is taking over the former Interdiscount space, Decathlon is opening on Bahnhofstrasse, while Grieder Bon Génie is closing (TPLG is exclusively mandated to seek a new tenant). Watches of Switzerland has closed, and Bonita is relocating from Höheweg to Bahnhofstrasse. Over 80% of customers are tourists from Asia, the Middle East, and the USA. The product mix includes watches, Swiss souvenirs, and outdoor equipment.

Crans-Montana is experiencing a renaissance as a luxury destination. With the acquisition by Vail Resorts (November 2023) and the integration into the Epic Pass network starting Winter 2024/2025, the resort is becoming more international. The Rue du Prado forms the retail heart with 120+ shops and boutiques, including Hermès and Louis Vuitton. FENDI Private Residences are being developed on the site of the former Hotel Alpina & Savoy. Kujten Luxury Cashmere, Alpine Shop Six Senses, and other premium boutiques are strengthening the luxury offering. Sunday opening hours starting December 2024 will increase attractiveness for international guests.

Verbier is one of the leading international ski resorts in the Alps with a strong presence of British and international guests. The Rue de Médran and Place Centrale form the retail heart, featuring a mix of luxury fashion, sportswear, and lifestyle concepts. Brunello Cucinelli operates a boutique in Chalet le Flore, Perfect Moment opened a flagship store for luxury skiwear in November 2025, and Zara launched a seasonal Ski Pop-Up in February 2025. Verbier attracts a younger, more active luxury clientele than St. Moritz or Gstaad.